How to Promote Your Listings on Facebook
Agents are forever in need of new methods to generate more business and close more deals. The rise of digital marketing has created a big splash, and for good reason. It’s incredibly powerful and should not be overlooked. Why, and how, should agents be using...
Confidence in Housing Doubles Back Toward All-Time High
Confidence in housing doubled back in August toward the all-time high in the Fannie Mae Home Purchase Sentiment Index® (HPSI), with home sellers’ optimism rebounding from July. The HPSI overall posted 88.0 in August, 1.2 percentage points higher than the month...
Staging the Most Important Rooms in Your Listing
Staging every room in a for-sale listing may sound ideal; however, it may be a daunting task to both the seller and the listing agent. If your seller can’t afford to invest in staging the entire home, it’s OK to scale down—after all, it’s better to...
Home Sellers Are Making Bank in Today’s Market
Home sellers are making bank in today’s market, realizing a 24.1 percent, or $39,900, gain in 2016, according to a recent analysis by Zillow. Sellers on the West Coast—where home prices have rocketed since the recession—saw higher returns, with those in Oakland,...
3 Keys to Revival in Small Cities
Small cities once booming as industrial hubs have the opportunity to prosper again, according to recently released research from the Lincoln Institute of Land Policy. A report by the organization, “Revitalizing America’s Smaller Legacy Cities: Strategies...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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