Will the ‘Facebook Apocalypse’ Change Your Social Presence?
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their algorithms and making it more difficult for businesses to have a presence in people’s news feeds. Until very recently, any engagement with a Facebook post,...
Across All Buyers, Millennials Have the Most Purchases
In housing, generations intersect regularly. Who’s downsizing? Who’s driving the market? Who’s trading up? The generation impressing on the market most today? Millennials, according to the 2018 Home Buyer and Seller Generational Trends study,...
Supercharge Your Marketing Message and Convert More Prospects to Profits
What if you experienced an epic response to your marketing message? You know, an abundance of prospects contacting you to serve their real estate needs? Achieving this goal takes intentional connection. Instead of sending out massive standard mailings, posting...
Prices Starting to Top Out
Home prices are starting to top out, with appreciation decelerating as the market moves toward a peak, according to the Buy vs. Rent Index published by Florida Atlantic University (FAU) and Florida International University (FIU). “Housing markets are slowing,...
Reputation and Relationships Win the Day
A veteran REALTOR® of more than 35 years and an active industry advocate, Charlie Oppler has a unique vantage point: he lives and breathes the business from both the grass-roots and big-picture level. As COO of Prominent Properties Sotheby’s International...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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