Millennials Patient, Thrifty when It Comes to Homeownership
Though millennials perceive homeownership as a vital component to the American Dream, they are also accepting of the realities of owning a first home, according to a new survey by Better Homes & Gardens magazine. Eighty-five percent of the first-time millennial...
A Matter of Time: Most Real Estate Pros Struggle to Clock In on Social Media
Social media is no longer an offshoot of a real estate marketing strategy. It’s a full-fledged, proven business-builder, carving paths to fresh crops of leads online with every share. Finding time to make the effort? That’s a whole ‘nother story....
FHA again Reduces Mortgage Insurance Premiums, Lowering Costs for 1 Million Households
Annual mortgage insurance premiums for Federal Housing Administration (FHA)-backed mortgages are lowering toward their pre-bust level, with FHA announcing on Monday another reduction, this time to 0.60 percent for most borrowers. The one-quarter point reduction is...
Rocket Mortgage: Has It Lived Up to the Hype?
Rocket Mortgage blasted into our world during 2016’s Super Bowl 50 between the Broncos and the Panthers. At its peak, the game attracted more than 115 million viewers, and right in the middle of it all, Quicken Loans debuted their spot for Rocket Mortgage,...
Buying Is Better Than Renting in Most Markets…but for How Long?
Buying a home is more affordable than renting one in 66 percent of housing markets in the U.S., with Cook County, Ill., Maricopa County, Ariz. and Miami-Dade County, Fla. among those with the highest buy affordability, according to ATTOM Data Solutions’ 2017...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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