What to Double Check in an AI-Generated Listing Description
The average real estate professional has embraced using AI technology in their business, with the National Association of Realtors® explicitly endorsing its use for “repetitive tasks.” One of the most repetitive tasks you can probably imagine is creating listings....
Judge Denies HomeServices’ Parent Company Bid to Avoid Commission Litigation
In the Gibson v. NAR commission lawsuit (the largest and first Burnett copycat) before Judge Stephen R. Bough in the Western District of Missouri, Berkshire Hathaway Energy Company (BHE)—parent company of HomeServices of America (HSA)—just had the court deny their...
Fed Minutes Show Middle East Conflict as a Wrench in Economic Outlook
At the latest Federal Open Market Committee (FOMC) meeting in March, the Federal Reserve voting committee chose to keep interest rates unchanged. The release of the Fed Minutes, documenting members’ thought processes and economic projections during the meeting, showed...
Judge Allows Fraud Claim Against eXp to Move Forward in Sexual Assault Case
A federal judge ruled yesterday that eXp must face accusations of fraud related to its actions in the wake of sexual assault allegations against top recruiters, writing that plaintiffs provided significant evidence that the brokerage lied about conducting an...
Exclusive Research: Brokers Say Markets Are Normalizing Despite Affordability Woes
For the past nine years in a row, the lament among residential real estate brokers was unanimous: There’s not enough inventory. Now, the larger problem is that many cannot afford the inventory. While concerns over housing affordability are on the rise, brokers...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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