Share of First-Time Buyers Hits New Low as Boomers Dominate Market
The National Association of Realtors®’ (NAR) 2026 Generational Trends Report found that Gen Z—though still a fraction of the overall market—is “reshaping homeownership,” even as baby boomers remain overrepresented amid affordability challenges. Those challenges have...
The Upsizing Question: How Does Rate Lock Impact Move-Up Transactions?
The rate lock-in effect has been a concern on the minds of many in real estate over recent years as mortgage rates have mostly stayed in the 6%-7% range. Homeowners with rates in the 2%-3% range, while they could potentially afford the price of a new home in selling...
The Pre-Market Puzzle: What’s the Buzz on This Hot-Button Issue?
“Premarket listings.” It’s the new industry catchphrase, thankfully replacing “commission lawsuits,” but, alas, it comes with its own controversy. The practice of promoting a property to potential buyers and agents before being listed on the Multiple Listing Service...
Independent Brokerage Leaders Discuss Future, Navigating Mass Consolidation and Private Listing Networks
Above, from left, John Featherston, Vanessa Bergmark, OB Jacobi, Bess Freedman and Christina Pappas at LeadingRE’s LIMITLESS conference March 3. Calling 2026 “a Renaissance year” in real estate, a time of opportunity unlike we’ve had in the last several years,...
BREAKING: NAR Settles Buyer Lawsuits for $52.25 Million
The National Association of Realtors® (NAR) is settling buyer lawsuits for $52.25 million, opting into a copycat lawsuit in Illinois in what is being described as a “broader” release for all NAR members, brokerages and MLSs. The settlement is meant to resolve claims...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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