Treat Your Leads Like Gold
In the following interview, Michael LaRocque, broker/owner of LaRocque & Co., REALTORS® in Cocoa, Fla., discusses the firm’s internet lead program and branding strategies. Region Served: East Coast of Central Florida Years in Real Estate: 20 Number of...
With Trends Overtaking the Headlines, Make Changes Now to Ensure You’re Not Forgotten
With the end of another year comes the many attention-grabbing articles or reports with bold headlines like, “Trends that Will Impact Real Estate” or “Trends to Watch for in 2020.” Every year, the real estate industry, like any other industry...
Getting to the Heart of Relationships: Leveraging Content and an Extensive Network
Alex Brandau knows a thing or two about relationships. In fact, he’s been an expert since childhood. The founder and lead agent of Alexander Brandau Partners of Keller Williams Realty in Tennessee, Brandau is a fourth-generation investor who grew up around real...
Are You on the ‘Most Wanted’ List?
Ask an agent what they do and they’ll often respond with, “I sell real estate.” But it’s the answer to the question about where they sell that’s the real differentiator, as it makes them one of many—or places them among the elite. If they...
Owning Your Area
Become the Go-To Expert in Your Region With realtor.com® Name: Randy Durham Official Title: REALTOR® Company: Randy Durham, Keller Williams Downtown Realty Region Served: Greater Chattanooga, Tenn., and Northwest Georgia Years in Real Estate: 25 Number of Agents in...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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