by Susanne Dwyer | Oct 9, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Latest News, Lead Gen, Lead Story, Marketing, Niche, Trending |
Over the last 40 years, I’ve worked with real estate agents to help them reap the rewards this industry can give. The letters G.R.E.A.T. perfectly illustrate my beliefs about what makes a successful agent. “G” Is for Gratitude Long-term success...
by Susanne Dwyer | Oct 9, 2018 | Agent, Best Practices, Business Insights, Latest News, Luxury, Marketing, Marketing, News, Niche, Social Media, Trending |
The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers. Here...
by Susanne Dwyer | Oct 8, 2018 | Agent, Agent, Agent, Best Practices, Best Practices, Best Practices, Branding, Broker, Broker, Broker, Latest News, Marketing, Technology, Trending |
Top-level domains, including NAR’s new .realestate, build credibility among real estate professionals For real estate professionals finding leads online, two critical factors are being easy to find and looking legitimate once those leads land on your webpage....
by Susanne Dwyer | Oct 7, 2018 | Best Practices, Best Practices, Best Practices, Broker, Broker, Business Insights, Innovation, Latest News, Marketing, Social Media, Technology, Trending |
From changing models and new ventures to contenders in the local marketplace, competition is everywhere in real estate. Whether you’re claiming a new stake or firming up your footing, today, agility and foresight are the keys to staying on top. This November,...
by Susanne Dwyer | Oct 4, 2018 | Agent, Agent, Best Practices, Best Practices, Latest News, Lead Gen, Lead Story, Marketing, Niche, Trending |
Forbes Magazine reports that in 2016, the National Association of REALTORS® (NAR) found that for sale by owner (FSBO) sales were at 8 percent—an all-time low versus the 21 percent all-time high set back in 1981. A Redfin survey the same year found that 25 percent of...
by Susanne Dwyer | Oct 4, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, Content Generation, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trends |
You probably already know this, but if you’re an agent and you’re not using social media effectively, you’re losing business. The most recent NAR statistics show that 77 percent of REALTORS® use social media for their real estate business—but, many...