Social Skills: Marketing Through the Noise
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
Brokers: Prove Your Value – Take RISMedia’s 30th Annual Power Broker Survey
In a time of heightened competition from new business models and outside disruptors, brokers have an opportunity to solidify their standing in the marketplace by participating in RISMedia’s 30th Annual Power Broker Survey, the real estate industry’s...
3 Best Practices to Boost Your Facebook Lead Ads
What an incredible opportunity for real estate agents. With more than 80 percent of internet users checking Facebook on a daily basis, the social media giant is an agent’s most approachable, affordable, and, yes, fun method of marketing. Here’s how you can...
Be on the Lookout for These Pitfalls When Choosing Comps
The following information is provided by the Center for REALTOR® Development (CRD). Selecting comparables can pose challenges for a variety of reasons and may mean the difference between an effective property pricing strategy and an ineffective one. Below, we list for...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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