Top Agents Dominate With Multi-Channel Content Marketing
Discover Publications generates listings for top agents, eliminates stress Between going on listing appointments, negotiating sales and converting leads, real estate professionals have their hands full. But for those dead set on dominating the market, a well-rounded...
Ask the Expert: How Can Staging Pave the Way for a Better Sell?
Today’s Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: How can staging pave the way for a better sell? A: Staging allows your clients to show off the unique features of their home that buyers can come to love. During the...
6 Ways to Ensure Your Website Connects With Today’s Buyers
It’s no secret that buyers love searching for homes online. For many years, research has found that this is how the overwhelming majority of buyers begin their search. Once buyers are ready to get serious, how do they select an agent? While referrals play an...
You Only Get Paid on Conversions
In my role as chief strategy officer at Realty ONE Group, I’ve had the pleasure of traveling around the country training thousands of agents on all kinds of proven marketing strategies that helped me as a broker generate more listings and higher quality buyer...
Running Your Business Like a Business
The following information is provided by the Center for REALTOR® Development (CRD), with assistance from Lauren Hampton and the Podfly editorial team. Running your business—like a business—is crucial for getting maximum value out of it, and your efforts. As REALTORS®,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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