by Susanne Dwyer | Jan 5, 2016 | Broker, Marketing |
When listing a home, the more marketing material, the better. But in an age where anything goes, marketing materials should not be restrained to print and digital content alone. And while glossy listing videos can seem like a draw, more appreciable marketing materials...
by Susanne Dwyer | Jan 4, 2016 | Agent, Content Generation, Marketing, Marketing, Social Media |
There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches...
by Susanne Dwyer | Dec 23, 2015 | Best Practices, Coaching, Marketing, Technology |
The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. To help you get started, here...
by Susanne Dwyer | Dec 14, 2015 | Best Practices, Marketing, News, Technology |
Over the past three months during our head-first dive into real estate’s digital advertising arena, we’ve covered a lot. As we look to wrap up this four-part series, a quick recap to bring everyone up to speed is in order. In Part I, we looked at the real estate...
by Suzanne De Vita | Dec 7, 2015 | Best Practices, Coaching, Marketing, News |
Century 21 Real Estate LLC turns 45 in 2016. In an era fond of retro products and services, the venerable real estate franchisor, reported to be the largest global network in the residential real estate industry with approximately 6,900 independent offices worldwide...
by Susanne Dwyer | Dec 3, 2015 | Best Practices, Marketing |
As a busy real estate agent, it’s likely you don’t have time to sculpt the perfect email marketing strategy for each new lead, prospect and client you have in your database. However, this doesn’t have to be the case. A drip email campaign is an easy way to keep in...