by Beth McGuire | Mar 7, 2016 | Marketing, News, Technology |
When it comes to keeping in touch with large numbers of past clients, more than just a drip email campaign is needed, says Paul Argueta, CEO of Real Estate Heaven in Pasadena, Calif. RISMedia recently caught up with Argueta who discussed the robust solution he’s...
by Susanne Dwyer | Mar 6, 2016 | Branding, Marketing |
In August 2014, Realogy prevailed in its bold strategy to pursue Emeryville, Calif.-based ZipRealty, acquiring the innovative brokerage business and Zip’s proven end-to-end technology platform for $167 million. Following fast on the heels of that move, Realogy has...
by Susanne Dwyer | Feb 22, 2016 | Best Practices, Coaching, Marketing |
Our VP of Marketing Lisa Fettner recently spoke at the annual CRS Sell-a-bration and offered tips for managing your online presence. Lisa stressed how important it is for agents to keep their profiles current and fresh, and shared the following six tips to help you do...
by Susanne Dwyer | Feb 21, 2016 | Best Practices, Marketing, News, Spotlights |
Editor’s Note: This is part of a monthly video series from the NATIONAL ASSOCIATION OF REALTORS® to inform and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily e-News. The NATIONAL ASSOCIATION OF...
by Susanne Dwyer | Feb 16, 2016 | Best Practices, Marketing |
As the demands placed on real estate professionals continue to increase, the proverbial backburner is piled high. From showing properties to prospective buyers to writing up contracts—and everything in between—it’s no surprise that activities such as creating...
by Susanne Dwyer | Feb 14, 2016 | Agent, Broker, Marketing |
Adwerx recently announced a new product that delivers digital ads to an agent’s sphere of influence. The real estate agent is able to choose exactly who to target online by uploading a list of emails or phone numbers. The Agent’s ads show to their sphere...