by Susanne Dwyer | Feb 11, 2016 | Best Practices, Marketing |
When Maury Westerdale, a veteran of the Ford Motor Company, started On The Move Inc., in 1992, the Dearborn, Mich.-based company gave professionals in various fields (including real estate) the chance to own and operate their own trucks, advertise their company with...
by Susanne Dwyer | Feb 3, 2016 | Best Practices, Coaching, Marketing, News |
“The key is getting back to all leads within the first five minutes,” says Galand Haas of the Galand Haas Real Estate team. With 26 years of real estate experience, Haas has been leading in the online arena for quite some time. Read the following interview for top...
by Susanne Dwyer | Jan 21, 2016 | Best Practices, Coaching, Marketing |
Are you terrible at Twitter? Because of its ability to connect you with more influencers than any other social network, Twitter is a platform you should be focusing on. According to Chris Smith in a recent Watercooler episode, Twitter is a “bigger pond,” but not as...
by Susanne Dwyer | Jan 18, 2016 | Best Practices, Marketing, News |
You’ve spent months and months helping your client look for their dream home. Finally, the papers are signed and the keys in their hand. Your job is complete—so what happens next? It’s easy to become consumed by the next buyer or seller, however, it’s equally...
by Susanne Dwyer | Jan 5, 2016 | Broker, Marketing |
When listing a home, the more marketing material, the better. But in an age where anything goes, marketing materials should not be restrained to print and digital content alone. And while glossy listing videos can seem like a draw, more appreciable marketing materials...
by Susanne Dwyer | Jan 4, 2016 | Agent, Content Generation, Marketing, Marketing, Social Media |
There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches...