by Susanne Dwyer | Sep 28, 2015 | Agent, Agent, Best Practices, Coaching, Marketing, News |
Today’s Ask the Expert column features John Wendorff, The Personal Marketing Company’s chief encouragement officer. Q: When it comes to real estate, what are the three R’s real estate professionals must focus on in order to find long-term success? A: Most of us...
by Beth McGuire | Sep 24, 2015 | Best Practices, Content Generation, Marketing, News, Social Media |
Jeff Bezos, the CEO of Amazon, famously said, “Your brand is what people say about you after you leave the room.” In today’s digital age, what people used to say “in the room” often now occurs online. From online reviews to social media, you must be aware of your...
by Susanne Dwyer | Sep 15, 2015 | Best Practices, Coaching, Marketing, News, Technology |
For real estate professionals across the board, successfully converting online leads into clients can be a challenging proposition, considering the numerous demands on their time. Agents, by necessity, focus on the customers that are ready to transact, and are...
by Susanne Dwyer | Sep 14, 2015 | Marketing |
Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. Here are five ways to get ahead of the game and into the limelight. 1....
by Susanne Dwyer | Sep 13, 2015 | Best Practices, Marketing, News |
Ever wonder what it would be like to live the life of a Manhattan mogul or city-dwelling celeb? Well, guests at RISMedia’s Real Estate CEO Exchange this week will get to experience that lifestyle first hand—at least for an hour or two!—during the event’s unique...
by Susanne Dwyer | Sep 10, 2015 | Best Practices, Marketing, Technology |
Real estate, like many other industries, is founded on an age-old principle—buy low, sell high. Home sellers want to price their home for its highest value, and buyers want to find a dream home that will appreciate value. There are a number of ways that your clients...