How to Win at Lead Generation with LinkedIn
If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are adding LinkedIn to their tool kits for expanding networks and zeroing in on new prospects. With the right tactics, the professional networking site...Let’s Talk about Recruiting
Recently, on a run through my brother’s neighborhood in Brooklyn, I came across something that really jumped out at me. My brother is an artist and lives in a really cool, hip, up-and-coming neighborhood full of young professionals and artists. Real estate is...
Better Homes and Gardens Real Estate Hosts Gen Z Advisory Board to Advance Groundbreaking Research in Future Generation of Homebuyers
Continuing its groundbreaking industry research on the home-buying expectations of “Generation Z”—the current cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present—Better Homes and Gardens® Real Estate recently gathered a focus group of...
Four Ways to Turn Facebook Followers into Clients
In 2015, Facebook passed 1.49 billion monthly active users, 874 million mobile users, and 728 million daily users. Combine those staggering numbers with recent National Association of REALTORS® stats that show that more than half of all homebuyers learn about houses...
Digital Marketing: What’s My Spend?
Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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