by Susanne Dwyer | Aug 9, 2015 | Best Practices, Marketing |
Continuing its groundbreaking industry research on the home-buying expectations of “Generation Z”—the current cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present—Better Homes and Gardens® Real Estate recently gathered a focus group of...
by Susanne Dwyer | Aug 6, 2015 | Best Practices, Marketing |
In 2015, Facebook passed 1.49 billion monthly active users, 874 million mobile users, and 728 million daily users. Combine those staggering numbers with recent National Association of REALTORS® stats that show that more than half of all homebuyers learn about houses...
by Susanne Dwyer | Aug 3, 2015 | Best Practices, Coaching, Marketing, News |
Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your...
by Susanne Dwyer | Jul 30, 2015 | Best Practices, Coaching, How-To, Marketing |
“I have boiled the real estate industry down to three words: We need to be seen, found and trusted.” This is just one of the golden nuggets of wisdom that Jackie Leavenworth explored in the Homes.com webinar, “The Secrets Of Successful Negotiation.” Throughout the...
by Susanne Dwyer | Jul 27, 2015 | Best Practices, Marketing, News |
If you’re a real estate agent wanting to target millennials, you need to be active on social media and you need to be tech savvy. Even if you aren’t specifically targeting millennials, an advanced knowledge of technology will help leaps and bounds as you set forth to...
by Susanne Dwyer | Jul 25, 2015 | Best Practices, Coaching, How-To, Marketing, Technology |
Admit it, you’ve Googled yourself or your company to see where you rank and haven’t been too happy with the results. Maybe you found yourself hovering near the bottom of the first page, or worse yet, had to click the “next” button because you weren’t even worthy of a...