by Susanne Dwyer | Oct 1, 2015 | Best Practices, Marketing |
In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. What better way for an agent to tell these stories than through a...
by Susanne Dwyer | Oct 1, 2015 | Best Practices, Marketing, News, Technology |
Having a website is a great start as a professional platform to gain contacts, but you’ll soon find that it isn’t enough to bring in the volume of leads needed to realize your goals as a real estate professional. You will find, however, that you’ll be much more...
by Susanne Dwyer | Sep 28, 2015 | Agent, Agent, Best Practices, Coaching, Marketing, News |
Today’s Ask the Expert column features John Wendorff, The Personal Marketing Company’s chief encouragement officer. Q: When it comes to real estate, what are the three R’s real estate professionals must focus on in order to find long-term success? A: Most of us...
by Beth McGuire | Sep 24, 2015 | Best Practices, Content Generation, Marketing, News, Social Media |
Jeff Bezos, the CEO of Amazon, famously said, “Your brand is what people say about you after you leave the room.” In today’s digital age, what people used to say “in the room” often now occurs online. From online reviews to social media, you must be aware of your...
by Susanne Dwyer | Sep 15, 2015 | Best Practices, Coaching, Marketing, News, Technology |
For real estate professionals across the board, successfully converting online leads into clients can be a challenging proposition, considering the numerous demands on their time. Agents, by necessity, focus on the customers that are ready to transact, and are...
by Susanne Dwyer | Sep 14, 2015 | Marketing |
Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. Here are five ways to get ahead of the game and into the limelight. 1....