Most Popular Keywords when Listing a Property
“Beautiful apartment,” “dream home” and “spacious living room.” These are just several of the most popular terms used by U.S. real estate agents when creating a listing description. In 2013, Point2 conducted a study of nearly 300,000 active, U.S.-based listings to...Six Tips to Drive More Traffic to Your Website
If you’re tired of your website showing up on the third page of Google’s search results (because let’s face it—nobody clicks that far), here’s some good news. You can absolutely improve your rankings starting today. The bad news? It’s going to cost you. If you want...Wrap Up Your Holiday Business with 5 Social Marketing Gifts
Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring. On the contrary, agents and brokers should take advantage of this time to share good tidings with old and new clients to...5 Ways to Nail Brand Consistency Online
Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your...Promotional Kitchen Calendars Still Rule
Having been in the retail and promotional calendar business for over 35 years, I have listened to many soothsayers predict the “death” of the paper calendar. So far, neither Nostradamus, Mayan calendars nor the influx of electronic gadgets, have been able to replace...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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