by Susanne Dwyer | Apr 23, 2013 | For Your Clients, Marketing, News |
(MCT)—With solar panel prices plunging and generous tax credits and incentives still available, now may be as good a time as any to go solar. But shopping for a solar power system can be a tough task. Consumers face a bewildering array of options. There are thousands...
by Susanne Dwyer | Apr 22, 2013 | For Your Clients, Marketing, News |
Since late last year, industry experts forecast a drop in mortgage refinancings as rates rise, and a revival of purchase mortgages, as the housing recovery creates business for lenders willing to work with buyers. The spring housing market is here and now the mortgage...
by Susanne Dwyer | Apr 21, 2013 | Best Practices, Coaching, Marketing |
In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews...
by Susanne Dwyer | Apr 21, 2013 | Best Practices, Content Generation, Lead Gen, Marketing, News, Social Media, Technology |
Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. With this in mind, I sat down with...
by Susanne Dwyer | Apr 18, 2013 | Best Practices, Marketing, News |
In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. To start things off, realtor.com® will help you learn how to post their open houses on the...
by Susanne Dwyer | Apr 18, 2013 | Best Practices, Marketing, News, Social Media, Technology |
Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder...