Eye on the Economy: Home Building Job Growth Ahead
Housing construction activity has increased significantly over the last year across the three primary sectors of home building: single-family, multifamily and remodeling. And that growth in turn means good news for those businesses that support residential...Know Your Brand and Protect It
(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear. It’s how you act and what you say. It’s what you’ve done. You’ve heard “Your reputation precedes you.” That’s true even if you don’t...Your Best Marketing Tool Is Still the Most Basic One
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential...Survey Shows Next Gen of Homeowners Prefer Customized Spaces
There’s a new type of homebuyer on the market. They know what they want and are ready to get their hands dirty to transform a house to meet their unique needs. Stereotypical luxury and prototypical homes do not entice them; rather these consumers strive to own homes...Lumberyards Bustling as Housing Market Improves
(MCT)—Even before dawn breaks, workers at the lumberyard in Lynwood, Calif., were bustling around, getting a move on the day. Men in yellow safety vests drove flatbed trucks stacked to the brim with planks of wood. Others were buzzing around in forklifts, ferrying...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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