Realtor.com® Launches New Branding
NAR PULSE—Recent changes are the beginning of the revitalization of the realtor.com® brand. The changes followed months of research on what consumers want, based on their direct input and analytics of their online behavior. The result will be an improved...Boomerang Buyers Making a Comeback
(MCT)—Andreea Stucker thought she made a good investment when she bought a Huntington Beach, Calif., condo with her boyfriend in December 2005. But then she and her boyfriend split up. He moved out just as the housing market crashed, leaving Stucker broken-hearted and...Creating a Winning Environment
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a...Realtor.com Kicks Off Consumer-Inspired Marketing Campaign and Unveils Complete Rebrand
Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find It First,” less than a week after debuting an entirely new look and feel on realtor.com®. The campaign highlights the company’s...New Berkshire Hathaway HomeServices Branding Announced at Prudential Conference
HSF Affiliates LLCSM unveiled the new Berkshire Hathaway HomeServices brand logo and quality seal yesterday at the annual Prudential Real Estate Sales Convention, signaling a historic moment in residential real estate. From the stage of Caesars Palace in Las Vegas,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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