Top 4 Ways to Boost Visibility of Your Personal Brand
As a real estate professional, creating a strong personal brand will allow you to stand out among the competition. However, gaining a voice in an often oversaturated market can be easier said than done. Without a doubt, boosting brand visibility and promoting the...Understanding RPR: How to Leverage Realtors Property Resource® (RPR) to Create Market Advantage
Over the past two years, I have been leading the Broker Outreach Initiative at Realtors Property Resource® (RPR®). During that time, I have spoken with hundreds of real estate professionals in order to present RPR’s value proposition to REALTORS®, as well...Is Your Website Providing Real Answers and Credibility?
When your prospects visit your website, they are often confused and are searching for information that can help them make a real estate decision. Every day, they are bombarded with contrary information about whether it’s a good time to buy or sell, the best ways...Basel, QM and QRM: Could New Rules Derail the Housing Recovery?
The pending rulemakings for the Qualified Mortgage (QM) and Qualified Residential Mortgage (QRM) rules mandated by the Dodd-Frank Act and the Federal Reserve’s recently proposed Basel III international capital standards have the potential to severely restrict already...Utilize Social Media to Research the Competition
Whether you run a large corporate real estate firm or you’re a local agent, social media is a tremendous resource to learn more about your competition and your customers. Use the various social media channels that you’re a part of to your benefit by making contacts...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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