Op-Ed: The Passing of SB 458 – “Severe Unintended Consequences” for California
Senate Bill 458 was signed and passed on July 15, 2011 with the intent to provide relief for homeowners and prohibit a deficiency after a “successful short sale.” As I read through the words of the bill, my worst fears were drawn to the words, “agreed upon” and...Selling By Serving
When we think about using video in real estate applications, the main focus is often on home video tours. Or if we’re really creative, maybe an interview with the homeowner, or an agent profile. While there’s nothing wrong with that approach, maybe it’s time to think...Mortgage Rates Lowest in Over 50 Years
Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing mortgage rates, fixed and adjustable, reaching all-time record lows providing further incentive for those homeowners looking to refinance. The 30-year...Get More Sales at Your Next Open House
According to NAR’s 2010 “Profile of Home Buyers and Sellers,” almost 50% of buyers used open houses as a key part of their home search. Here are five tips to a successful open house: 1) Select the right property. 2) Make your home stand out. 3) Get a complete set of...What Brand Do You Aspire to Be?
We all know the NAR stats: • 87% of consumers start their search online, yet 48% of Internet leads are not responded to • 90% of consumers would use the same agent again, but only 11% do • Add these, and other equally dismaying stats, to the ability for consumers to...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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