by Susanne Dwyer | Feb 22, 2021 | Best Practices, Best Practices, Latest News, Marketing, Teams, Tip of the Day |
Three Aspects of Video Communication to Achieve Maximum Impact Have you ever noticed that people quote movies a lot more than they quote books? The reason is simple: Adding a face and a voice to a message makes it exponentially more impactful than relying on words...
by Susanne Dwyer | Feb 21, 2021 | Agent, Agent, Best Practices, Best Practices, Branding, Latest News, Marketing |
You are in the people business and now, more than ever, people crave authenticity. Realness is what bolsters clients’ trust in you and makes them hire you. Fakeness often sends them running. When it comes to personal branding, your goal is not to create an...
by Susanne Dwyer | Jan 28, 2021 | Agent, Agent, Best Practices, Branding, Business, Culture, Latest News, Marketing |
A downtown presence has been a staple of the real estate industry for generations. One thing location-conscious agents have known is the need to be seen. They won’t call you if they don’t see you. For years, successful agents have strategically placed...
by Susanne Dwyer | Oct 11, 2020 | Agent, Agent, Best Practices, Best Practices, Latest News, Marketing |
We live in an image-driven real estate world. While it’s always been generally true, now more than ever, houses are sold on the strength of visual media. More vibrant images—including high-quality video, 3D, aerial or floor plans—entice the consumer to see that...
by Susanne Dwyer | Sep 17, 2020 | Agent, Agent, Best Practices, Best Practices, Latest News, Marketing |
Successful real estate professionals know the importance of using all the tools at their disposal. In today’s selling environment, video can be one of those effective tools. Whether you’re new to video technology or a seasoned pro, understanding how it can...
by Susanne Dwyer | Sep 15, 2020 | Agent, Best Practices, Best Practices, Content Generation, Latest News, Lead Story, Marketing, Social Media |
Michael Murphy Associate Broker Lake Homes Realty Lexington, S.C. Though he has only been working in real estate for the past three years, Michael Murphy instantly fell in love with helping people through the home-buying and -selling process, day in and day out. Lake...