by Susanne Dwyer | Jan 21, 2020 | Agent, Business Insights, Content Generation, Latest News, Marketing, Social Media |
Today, social media is a lot about diving, digitally, into other lifestyles—quickly scanning through profiles to get a glimpse at the lives others lead. Users typically crave more of the visual, looking for photos and videos, as they make content appear more personal....
by Susanne Dwyer | Jan 19, 2020 | Branding, Broker, Latest News, Lead Story, Marketing |
One of the most challenging aspects of running a brokerage is the need to develop expertise in many other fields beyond the real estate industry. Marketing is one of those tricky roles, especially if your goal is to develop a branding strategy that helps your...
by Susanne Dwyer | Jan 15, 2020 | Best Practices, Best Practices, Latest News, Lead Gen, Marketing, Trending |
Do you have a working real estate marketing strategy for the new year? Now is the time to buckle down and figure out what you’ll be doing to get your name out there in 2020. We’re not talking about pouring all your money into online advertising or getting...
by Susanne Dwyer | Jan 9, 2020 | Latest News, Luxury, Marketing, News, Niche, Tip of the Day |
In luxury real estate, marketing is all about helping sellers differentiate themselves from the competition. In the search for innovative digital marketing, many agents are turning to video to tell their sellers’ stories, as well as their own. Every year, the...
by Jameson Doris | Jan 9, 2020 | Agent, Best Practices, Best Practices, Lead Gen, Marketing |
You may think of keeping up with former clients as part of your workday to-dos, but many agents admit that sending out those thoughtful touches can fall by the wayside when things get busy. One way to combat this is to make time for it on the weekend—and if you do it...
by Susanne Dwyer | Jan 8, 2020 | Latest News, Lead Story, Luxury, Marketing, News, Niche |
Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have any great leads. I didn’t have any money to spend on marketing, but I needed to meet buyers and...