by Susanne Dwyer | Sep 18, 2019 | Best Practices, Latest News, Lead Story, Luxury, Marketing, News |
Having difficulty selling a luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which you’re selling, can affect your ability to get a home sold....
by Susanne Dwyer | Sep 15, 2019 | Agent, Best Practices, Latest News, Marketing, Marketing, Social Media |
Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real estate, it’s an essential tool, since a real estate agent’s target audience is more likely than not extremely hyper-local. You’re...
by Susanne Dwyer | Sep 9, 2019 | Agent, Best Practices, Best Practices, Broker, Latest News, Lead Story, Marketing, Teams, Trending |
Regardless of how long you’ve been in the industry, you’ve probably had at least one client ask you about your commission. How do you handle this question in a way that protects your income and grows your clientele? Here are some thoughts to consider when asked to...
by Susanne Dwyer | Sep 7, 2019 | Latest News, Marketing, Niche |
CIPS Designation Helps Real Estate Pros Grow Global Business Two real estate pros on opposite coasts are experiencing great success tapping into an expanding global marketplace of clients—and they both converge when crediting their Certified International Property...
by Susanne Dwyer | Sep 5, 2019 | Agent, Agent, Best Practices, Business Insights, Latest News, Lead Story, Marketing, Social Media, Trending |
Move over millennials; there’s a new buyer in town. Generation Z buyers are the youngest group to hit the market. In Part 1, we examined the characteristics of the Generation Z population. Now, we’ll look at the best ways to work with this new group of...
by Susanne Dwyer | Sep 5, 2019 | Agent, Agent, Best Practices, Branding, Latest News, Lead Gen, Marketing, Trending |
In the following interview, Rosemary Allison, Estates Director at Coldwell Banker in Ventura County, Calif., discusses her marketing strategies, and how her branding drives leads and referrals. Region Served: Ventura County Years in Real Estate: 40-plus Your brand,...