by Suzanne De Vita | Nov 8, 2018 | Latest News, Luxury, News |
Who is HENRY? The acronym, which stands for High Earners Not Rich Yet, represents a segment of the consumer population, made up primarily of millennial and young Gen X homebuyers who earn over $100,000 per year. This niche demographic represents one of the greatest...
by Susanne Dwyer | Oct 16, 2018 | Agent, Best Practices, Branding, Business Insights, Latest News, Luxury, Marketing, Marketing, News, Niche, Social Media |
Making sure you are implementing the right targeting strategies is so crucial when it comes to connecting with the wealthy. As revealed in our previous blog, “Top Secrets of Working With High-Net Worth Individuals,” today’s elite are comprised of a...
by Susanne Dwyer | Oct 13, 2018 | Latest News, Lead Story, Luxury, News, Spotlights, Trending |
Bob and Laura Keane’s Nantucket Getaway Delivers a Promise for Generations to Come For Bob and Laura Keane, it’s all about family; cookouts on the beach with happy kids splashing in the surf, the annual family tennis tournament and generations of extended...
by Susanne Dwyer | Oct 11, 2018 | Agent, Best Practices, Latest News, Luxury, Marketing, News, Niche |
Success isn’t something that comes about by coincidence, a happy accident or a stroke of luck. The reality is that long-lasting success is a learned skill that comes about from hard work and determination. Learning how to leverage that success is the next step,...
by Susanne Dwyer | Oct 9, 2018 | Agent, Best Practices, Business Insights, Latest News, Luxury, Marketing, Marketing, News, Niche, Social Media, Trending |
The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers. Here...
by Susanne Dwyer | Oct 2, 2018 | Latest News, Luxury, News |
From decor and design to dollars spent, homebuyers in the high-end market are unique, driven by a firm link between their portfolio of property and wealth. What characteristics define high-net worth individuals today? According to Coldwell Banker Global Luxury and...