Breaking Through to First-Time Buyers: The Basics of Millennial and Gen Z Marketing
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The housing market has not exactly been a breeding ground for first-time homebuying in recent...
New Homeownership Measure Finds Only 22% of Young People Own Homes
Developed by the Federal Reserve Bank of Minneapolis, a new homeownership measure—the homeowners-to-population ratio (HPOP)—aims to provide an alternative to better reflect the share of adults who are homeowners, as the path to the American Dream for young people...
Beat the Heat! Keeping Buyers Energized When It’s Crazy Hot Out
Want as many potential buyers as possible for a home with a pool? Shannon Murree, with REMAX Hallmark Chay Realty Brokerage in Barrie, Ontario, has some next-level advice. Schedule as many showings as possible on a scorching-hot day. And all the better if clients show...
Homeowners in Black, Hispanic Neighborhoods Pay Significantly More for Home Insurance: Consumer Report
Homeowners living in predominantly Black and Hispanic neighborhoods are paying hundreds—even thousands—more per year for the same homeowners insurance coverage as homeowners in white neighborhoods, according to a new research report from the Consumer Federation of...
COURT REPORT: Compass Targets Zillow With Ethics Complaints; Mega-Landlord Accused of Fair Housing Violations
Compass targets Zillow with consumer ethics complaints in dozens of states Compass filed state-level ethics complaints on July 14 through 30 Realtor® associations, at least 50 MLSs and multiple real estate regulators across 26 states, targeting Zillow and focusing on...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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