DIY for AI: How One Team Leader Snowballed Data and Trust Into ChatGPT Referrals
Editor’s note: This is the third of a three-part series on how agents earn recommendations and referrals from AI. Read part one here and part two here. When a prospective buyer or seller asks someone they trust to recommend a real estate agent, you want your name to...
Rethinking the Agent Team Concept
The classic idiom, “there is no ‘I’ in team” isn’t part of Phil Sexton’s philosophy. In fact, on his team, the “I”—the individual agent—is everything. Launching his Scottsdale, Arizona-based HomeSmart NEXT team earlier...
Consolidation Up Close: How eXp and NextHome Are Building for What’s Next
Above, from left: John Featherston, Leo Pareja, James Dwiggins. Photo by AJ Canaria. Consolidation has been one of the most talked about trends in real estate this year—and the conversation continued at RISMedia’s 38th Annual CEO & Leadership Exchange when Leo...
Incentivizing Buyers: What It Often Takes for a Builder to Get a Deal Done
Editor’s note: This is part one of a two-part story on builder incentives. Part two will focus on what agents and brokers think about incentives, and how they guide buyers. These may be uncomfortable days for many buyers, with mortgage rates in the mid-7s and...
With Election Day Looming, Polls Differ on Florida Property Tax Cut Amendment
With less than three weeks until the midterms, recent data released on a constitutional amendment in Florida known as Amendment 3, a housing affordability relief measure that would raise the property tax exemption for residents of the Sunshine State, is not showing a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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