Mortgage Mix: Mega-Lender Sued for Harassment; Foreclosures Rise
–Mortgage rates dropped slightly after a sharp rise at the end of May, according to the latest report from Freddie Mac. Falling eight basis points from a six-month high to 6.71%, homebuyers are still feeling the affordability squeeze, with another Fed meeting on...
AI-Powered Real Estate Marketing Is Here to Stay. Are You Ready?
Any tools that help real estate agents free up time to focus on client relationships is usually a win-win. Enter Artificial Intelligence, or AI, into the chat. With AI-powered tools like ChatGPT, agents can automate their email marketing, quickly write property...
Growing Deficit of Middle-Income Homes Unbalances Market
There just aren’t enough homes—and the homes that are available are becoming increasingly unaffordable. That has been the refrain from consumers, advocates and real estate professionals at least since the pandemic, and in many regions, going back years earlier. Now,...
Mortgage Rates Decline After a Three-Week Ascent
After three weeks of hikes, mortgage rates did an about-face this week. According to the latest Primary Mortgage Market Survey (PMMS) from Freddie Mac, the 30-year fixed-rate mortgage (FRM) averaged 6.71% this week, down from 6.79% the previous week. This week’s...
First-Time Homebuyers Still View Homeownership as Important
Despite the fluctuating housing market this past year, confidence levels remain high with 44% of potential homebuyers, up 12% from the previous year, indicating they are confident they’ll be financially ready to purchase in the coming year, according to a new report...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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