Transforming the Real Estate Transaction Process
Above, Nicole Rideout Hartwick Nicole Rideout Hartwick, president of Gibson Sotheby’s International Realty, thrives on creating connections—between people, places and possibilities. Over the past five years, her guidance has steered the firm through remarkable growth...
Combatting Zoom Fatigue: Best Practices to Boost Engagement
It’s hard to imagine navigating the past year and continuing business operations without Zoom or other “pandemic technologies.” Tools like Zoom, however, are a double-edged sword for businesses. The surge in virtual meetings has resulted in...
Why Your Agents Need to Embrace Your Company’s Tech Tools
Learn the 7×7 Communication Strategy for Dramatic Buy-In and Results! Company tech tool adoption is a major challenge for brokers large and small, and getting your entire management and sales teams excited about new marketing tech tools you have made huge...
6 Must-Haves in Your Showing Management Solution
As a real estate agent, home showings are such a crucial part of your business. Whether you are working with buyers or sellers, every deal starts with a scheduled showing. Showing management solutions have made confirming appointments, keeping track of showing history...
Millennial Marketing: How to Appeal to this Generation of Homebuyers
In the last five years, Generation Y—more commonly known as millennials—have become the majority of today’s homebuyers. Whether you are a new agent or a seasoned broker, marketing to this group is vital for success. The first step to appealing to this generation...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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