Consumer Experience Shifts to Text: Research
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®, the financing industry platform, communication preferences are shifting to text. “Consumers have been telling us that text...
Your Database: Maximizing Its Potential for Profit
As a broker, your agents’ contacts are crucial to your success. Build your database—and theirs—with the strategies in RISMedia’s FREE upcoming webinar, including how to: Automate database marketing; Connect deeply with leads and prospects; and Implement...
Technology Simplified: Clareity DASH!
Clareity DASH! offers an easy-to-use, customizable platform for brokerages large and small As a real estate professional, you’re already juggling a myriad of tasks. So, when it comes to technology solutions, having all of your team’s tools in one place is...
A Good Mix of Content Yields the Greatest Social Media ROI
Social media is too easy to make big mistakes—yet more than half of REALTORS® polled in a recent Realtors Property Resource® (RPR®) study said they aren’t getting the expected ROI on their social media investments. Where, why and how? Actually, the answer is...
One for All, All for One: ERA iRealty’s Diversity Mission Pays Off
You could say Daniel C. Eng was born into real estate. Ethnically Chinese, Eng’s grandparents lived in Hong Kong and invested in real estate so they could afford to send their children to school abroad. Their work paid off, and in 1956, a boat from Hong Kong...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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