by Susanne Dwyer | Mar 21, 2013 | Best Practices, Coaching, Marketing, Technology |
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential...
by Susanne Dwyer | Mar 19, 2013 | Best Practices, Coaching, News, Technology |
NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional Development and Continuing Education and NAR’s MVP program awards a $35 Amazon gift card. This...
by Susanne Dwyer | Mar 17, 2013 | Best Practices, Marketing, National, News, Technology |
Luxury Portfolio International® has issued a white paper on “The Emotional Role of Home,” created to bring its member firms a clearer understanding of today’s high-net-worth Americans in an effort to best serve this discerning luxury clientele. According to the...
by Susanne Dwyer | Mar 11, 2013 | Best Practices, Coaching, For Your Clients, Marketing, News, Technology |
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a...
by Susanne Dwyer | Mar 11, 2013 | Best Practices, Consumer, Marketing, News, Technology |
Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find It First,” less than a week after debuting an entirely new look and feel on realtor.com®. The campaign highlights the company’s...
by Susanne Dwyer | Mar 10, 2013 | Best Practices, Coaching, Marketing, Technology |
We’ve all heard of the ‘Mobile First’ Mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, Executive Chairman of Google who said “if you don’t have a mobile strategy, you don’t have a future strategy.” Last week we saw this go from concept to...