by Susanne Dwyer | Mar 21, 2013 | Best Practices, Coaching, Marketing, Technology |
(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear. It’s how you act and what you say. It’s what you’ve done. You’ve heard “Your reputation precedes you.” That’s true even if you don’t...
by Susanne Dwyer | Mar 21, 2013 | Best Practices, Coaching, Marketing, Technology |
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential...
by Susanne Dwyer | Mar 19, 2013 | Best Practices, Coaching, News, Technology |
NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional Development and Continuing Education and NAR’s MVP program awards a $35 Amazon gift card. This...
by Susanne Dwyer | Mar 17, 2013 | Best Practices, Marketing, National, News, Technology |
Luxury Portfolio International® has issued a white paper on “The Emotional Role of Home,” created to bring its member firms a clearer understanding of today’s high-net-worth Americans in an effort to best serve this discerning luxury clientele. According to the...
by Susanne Dwyer | Mar 11, 2013 | Best Practices, Coaching, For Your Clients, Marketing, News, Technology |
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a...
by Susanne Dwyer | Mar 11, 2013 | Best Practices, Consumer, Marketing, News, Technology |
Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find It First,” less than a week after debuting an entirely new look and feel on realtor.com®. The campaign highlights the company’s...