Monday Morning Mobile: My, How Things Change
In a recent blog post by Joel Burslem, Mobile real estate: old battles and new realities, he begins with a quote from Matthew Lynn who wrote for Bloomberg, “The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact...The Growth of Interactive Marketing and What It Means to Today’s Marketers
(eM+C)—”By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing and social media will near $77 billion and represent 26...Finding a Home in the Mobile Marketplace: How Buyers Use Mobile Search
As smartphones and tablets continue to be employed for every conceivable service, mobile customers are demanding fast and reliable ways to access information in the real estate industry. To help extend its customers’ reach to the burgeoning mobile sphere, The Real...Marketing Messaging: 3 Tips to Increase the Effectiveness of Your Website
Just having a website isn’t enough to set yourself apart in today’s highly competitive real estate market. If you’re looking to take your website to the next level, the following guidelines will help you increase the effectiveness of your website and give prospects a...Cyber Location, Location, Location: It’s a Market Reality
The abundance of online buyer-centered housing information has re-shaped consumer buying behavior, which in turn has changed the traditional real estate shopping process. The results of NAR’s 2011 Profile of Home Buyers and Sellers confirm this trend, as 88 percent of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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