Social Skills: Maintaining a Consistent Brand Across Multiple Platforms
Posting on social media a few times per week may not be as effective as it once was without the right marketing, regardless of the industry you work in. In a cyber world that is inundated with a continuous stream of digital content, it is more important than ever to...
Survey Results: What Keeps Brokers Up at Night?
As we begin a new year, what are the most pressing issues on the minds of the nation’s real estate brokers? What are they most looking forward to in the year ahead? What strategies do they have in place to address inventory issues, technology adoption, agent retention...
Juggling Responsibilities in Real Estate
Sitting down with the regional owner of a large franchise at the conclusion of a recent convention, I found myself in a discussion about how one person can do it all. During this discussion, I had one of those rare moments of clarity that came in the form of an...
The Great Debate: What the MLS Can Be, and What It Should Be
Ask any agent, broker or constituent in real estate: There are challenges facing the Multiple Listing Service. A discussion on the future of the MLS—what it can be, and what it should be—hosted by the California Association of REALTORS® (C.A.R.) recently illuminated...
Fair Housing Makes Us Stronger
On April 11, 1968, President Johnson signed the Fair Housing Act into law. This marked an important and historic change in our nation’s commitment to property rights, recognizing that property rights should not be abridged because of discrimination based on...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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