by Paige | Apr 30, 2008 | Uncategorized |
By the Gonzales Group RISMEDIA, May 1, 2008-The success of any multicultural initiative is ultimately determined by the objectives that you want to achieve. Whether it’s profitability, brand awareness, or public relations, you must be clear up front what you...
by Paige | Apr 25, 2008 | Uncategorized |
RISMEDIA, April 28, 2008-In good times, running a company is exhilarating. Money is flowing, customers are happy, employees have a spring in their step. In not-so-good times-like now-the very same job can feel like scaling Mt. Everest in a snowstorm while wearing a...
by Paige | Apr 25, 2008 | Uncategorized |
Former N.J. association exec to head up media organization’s marketing initiatives RISMEDIA, April 28, 2008-RISMedia today announced that Shane Shapiro, the former regional vice president of Exit Realty of New Jersey and Connecticut, has joined the company as...
by Paige | Apr 24, 2008 | Uncategorized |
By Rich Horwath RISMEDIA, April 25, 2008-Until now, looking at someone’s job title is about the only way we’ve had to guess at whether or not someone is “strategic.” In many organizations, it is assumed that senior executives are strategic and...
by Paige | Apr 22, 2008 | Uncategorized |
By Craig Proctor RISMEDIA, April 23, 2008–If you’re running effective direct response advertising in your local paper, it’s quite easy and cost productive to convert the best of these ads into postcards which you will have delivered to targeted areas...
by Paige | Apr 21, 2008 | Uncategorized |
By Marylyn B. Schwartz RISMEDIA, April 22, 2008-It takes intestinal fortitude to thrive as a real estate sales professional within today’s economic milieu. Without an educated understanding of the nuances of marketing versus simply advertising, it would be...