Condo or House? Helping Clients Decide Which Makes More Sense
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. For most agents, the ability to educate such clients about how they can start building equity immediately by going the condo route...
3 Questions Every Agent Should Ask Hesitant Buyers
Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.” In today’s market—where affordability concerns, rate sensitivity and uncertainty...
Balancing Your Social Content for Better Lead Gen: The 70/20/10 Rule
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being successful in your social media marketing is not just about frequent posting of good...
Banking on Trust: How Brand Perception and Consumer Opinions Can Weigh on Your Business
The headlines about the real estate industry are everywhere. Compass acquired Anywhere Real Estate to create the largest real estate company by agent count. Zillow and Compass are locked in a Goliath-versus-Goliath legal battle over private listings. A wave of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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