What Olympic Ice Skating Teaches Us About Real Estate and Life
As we watch the Olympic champions competing right now in Milan, it’s hard not to be in awe. The world is tuned in. The spotlight is bright. The stakes are high. And as I watch these athletes take the ice, I feel that same fire. The same admiration. The same...
Crush It In Real Estate Event Revs Up Real Estate Pros for Winning Year
Despite the single-digit temperatures and icy sidewalks in Worcester, Massachusetts, last week, the crowd gathered at the DCU Convention Center was fired up. “The people who show up here are the real do-ers.” That’s how Anthony Lamacchia, CEO and...
Simple Ways Agents Can Add Value After Closing (Without Big Gifts)
For many agents, a closing gift marks the end of a transaction. But for clients, it’s often just the beginning of homeownership—and that’s where small, thoughtful follow-ups can make a lasting impression. Agents don’t need expensive gifts or elaborate gestures to stay...
12 Ways AI Can Fall Short for Real Estate Professionals
Sailors awaiting rain aim straight, said Captain Craig. Does that sentence make any sense to you? Me neither. It resulted when AI was provided with text and tasked to create something readable, but was misinterpreted by the app to mean that each word had to include...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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