How to Host a Successful Open House In Winter
January 2026 saw an enormous winter snowstorm sweep across the United States, one that surely left a few canceled open houses in its wake. While all of the snow likely hasn’t melted away just yet, you can’t delay your business for a whole season. If you handle it...
From Double Taps to DMs: Turning Social Engagement Into Leads
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media often feels like it’s all about the followers. The platforms make you feel...
The Private Listing Showdown: Strategies for Educating and Serving Sellers
Private listings have become one of the most widely debated topics in real estate today, with brokerages staking out clear positions on how they should be used. But for real estate professionals across the board, the guiding principle remains the same: doing what’s...
4 Easy DIY Improvements That Increase a Home’s Value
If you have homeowner clients looking to add a little oomph to their home, taking on a DIY project can give the house that extra sense of style while saving them money, according to Willie and Brian Miranda, principals at Miranda Real Estate Group, in Clifton Park,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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