‘Our Profession Is Being Victimized’: Unpacking the Top Issues Facing Real Estate
Above: Bob Goldberg (left), Helen Hanna Casey (center), and Leslie Rouda Smith (right). Why should clients pay agents as much as they are these days? Sure, that’s a loaded question, but it sits at the crux of several ongoing lawsuits and federal probes that pose...
5 Alternative Marketing Channels to Invigorate Your Brand
There are marketing channels that every agent knows, even if they don’t utilize them. Billboards, local newspapers, social media, mailers, partnerships with youth sports teams—most real estate professionals have almost certainly looked into these options. But what...
Failure to Launch Among Gen Z Buyers Likely to Last Longer Amid Affordability Crisis
Waning housing affordability isn’t going away anytime soon, and neither are the impacts that it’s having on young aspiring homeowners. While this has become increasingly evident in recent months as the market has cooled, recent reports suggest that it also...
Johnny Carson vs. the Kardashians: How Demographic Tension Will Shape a Decade of Real Estate
Getting an audience excited about data and statistics isn’t easy. Just ask any of your college professors, who probably are still trying to figure out a way to wake up snoozing twenty-somethings as they lecture about populations, standard deviation and exponential...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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