RISMedia CEO: At Trial, NAR Showed Plaintiff Evidence Taken Out of Context
Editor’s Note: The commencement of the highly anticipated Burnett vs. the National Association of REALTORS® (NAR) class action trial began Monday, Oct. 16. As part of our comprehensive coverage, RISMedia Founder and CEO John Featherston (pictured above) is onsite and...
Do All Agents Really Need Every Marketing Tool?
Marketing tech tools litter the real estate industry. Brokerages invest tens of millions of dollars annually, attempting to supply their agents with every option. But how can a brokerage get their agents to adopt and make the most of the marketing technology solutions...
Protecting the Past Without Defining the Future Is Not a Strategy
For the past several decades, the MLS has maintained data quality and efficiency rules that benefit all. We are the unseen engine that powers brokers’ businesses while ultimately serving the best interests of consumers. Yet, as the industry evolves, it becomes clear...
Home Appraisals: Almost Always Uneventful…Until They’re Not
If all the many steps for buying or selling a home were like progressing chapters in a dramatic novel, the appraisal would be among the least engrossing, like a necessary but dull plot development that forwards the tale (transaction). It’s a must to include, even if...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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