How Artificial Intelligence Will Change Real Estate: Should We Brace for Impact or Embrace It?
AI and the residential real estate ecosystem Most of the recent excitement over Artificial Intelligence has centered on generative AI, or more specifically, the ability of a chat bot to generate informed responses to complex inputs. While AI’s capabilities have an...
THE PLAYBOOK: The Importance of Data When Talking to Clients
Editor’s Note: The Playbook is an RISMedia biweekly segment centering on what brokers and agents are doing to ensure they not only survive but thrive in these challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve...
Executive Shakeups: How New Leaders at Big Brokerages are Steering Their Firms
In real estate, changing tides and market cycles are expected for those around long enough to navigate their share of market changes. While agents and brokers are typically left deciding which career moves would best suit their business, those at the highest levels of...
New Federal Mortgage Rule Aims to Benefit the Less Affluent, but Good Credit Borrowers Will Pay More
As if most homebuyers these days didn’t have enough to grumble about regarding mortgage costs this year compared to last, they will soon have another financial thorn in their sides. Beginning May 1, 2023, under the Biden Administration’s continuing policy to rework...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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