Defying Seasonal Slump, Brokers Optimistic as Markets Shift Toward Buyers
There is no quantitative, universally recognized definition of a “buyer’s market” or a “seller’s market.” But that shouldn’t stop real estate professionals from recognizing or calling out when the balance of power has shifted—as it seemingly has in recent months....
MLS Rules and the Zillow-ChatGPT Integration: What We Know So Far
At its recent Q3 earnings call, Zillow leadership talked up the company’s recent app integration with OpenAI’s ChatGPT. Essentially, if you type “Zillow” into a ChatGPT query, the chat will bring up the Zillow app, then a user can use the Zillow app and its...
Zillow Takes on MLS-Hosted Private Listings in Chicago
When Zillow announced its new rules restricting certain private listings, one MLS was quickly thrown into the spotlight—Midwest Real Estate Data, or MRED, in the Chicago region. That’s because for almost a decade, MRED has hosted an internal private listing...
Reffkin Blasts MLS ‘Monopoly,’ Declines to Address Private Listing Metrics on Investor Call
In a relatively short time, the power dynamics in residential real estate have shifted dramatically. The National Association of Realtors® (NAR) sits alongside portal giant Zillow on one side, and on the other is New York-based venture capital-backed Compass, a new...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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