SOS: A Message for Homeowners
If you are smart enough to rely on experts to guide you through a process, then that means you are also smart enough to know when some so-called “experts” are faking it. Unfortunately, sometimes that wisdom doesn’t come until it’s too late. When you see smart people...
Mother-Daughter Team’s Success Ascends in ‘Aspen of the East’
Above, Cathleen Pritchard, left and her daughter Melanie Pritchard Living in a four-seasons destination area, with a real estate agent aunt who set an example, it was no surprise that Cathleen Pritchard chose real estate as her career. Licensed in 1981, she went to...
To Give or Not to Give: The Value of Closing Gifts
In the world of real estate, closing gifts have long been a topic of discussion. Some agents swear by them, seeing them as a ribbon to wrap up the meaningful client relationship they built and show their appreciation, while others question their necessity entirely. ...
Real Estate Negotiating 101: Strategies Every Agent Must Know
Negotiating in real estate is like a high-stakes game of chess, where each move matters and timing can be everything. When you’re trying to secure the best deal for your client, it’s essential to have a set of effective strategies in your toolkit. From...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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