How a Dubious Appraisal Can Deep-Six a Deal and Cost You a Commission
It’s all smiles because the work is done. You’ve expertly guided a client through the long and winding home-buying process to the point where they’ve found what they want and made an offer that was accepted. They’re happy, the seller’s happy, and you’re happy. All...
When Giants Move, Everyone Feels It
Around 7:14 a.m. on a random Thursday, someone in nearly every brokerage office, group chat, or Slack channel sends the same message: “Did you see the news?” Another merger. Another acquisition. Another domino in a consolidation cycle that’s starting to feel less like...
AI Won’t Take Your Job: Here Are 3 Ways to Use It
Everywhere you look, people are asking: Will AI replace agents? It’s a topic that’s sparked a lot of curiosity—and, let’s be honest, a fair bit of anxiety. At this year’s Zillow Unlock, I had the privilege of tackling this question head on with a session I led called...
Affordability: Guiding Buyers on Financial Pitfalls Before They Get Overextended
There are all kinds of numbers available for people to ponder as they set on the path to homeownership. Every month the National Association of Realtors® releases a home-purchase affordability report which provides the latest national facts and figures regarding...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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