Buckle Up: 2024 Is Going to Get Weird
Real estate is no stranger to the out-of-the-ordinary, and 2024 looks like it’s going to be a doozy. In some ways, we’ve found a new “normal”: shrinking broker margins, rising costs, inflationary pressure and scarce seller leads. In others, like interest rates,...
Power Broker Insights: Growing and Educating Your Team
When Creig Northrop first graduated from the University of Maryland in 1989, he owned a video store and met a lot of people, and quickly realized he had a knack for sales, and that selling $250,000 houses would generate a lot more income than selling the latest movies...
How You Frame Challenges Defines Your Ability to Meet Them
I like art, but I’m the first one to tell you that I’m not very good at it. I don’t know all the famous painters, or the differences in brush-stroke styles, but I have learned recently that the frame they put the artwork into matters just as much as the artwork...
Team Tactics: Using Your Team’s Instagram for Local Engagement
Instagram is a particularly powerful social media platform for real estate agents to connect with their audience in a visually engaging way. As one of the most popular platforms amongst the bunch, with nearly 144 million active users in the United States, Instagram...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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