How Brokerages Establish (and Promote) ‘Company Culture’
Company culture is a hot topic these days as brokerages define what they do and how they do it, hopefully using their reputations to draw elite talent. It informs every aspect of businesses that rely on staff members working together as a team. In residential real...
Earning the Trust of Your First Real Estate Listing
It can be hard to land your first few clients when you’re just getting started in real estate. Until your reputation speaks for you, you may have to work a bit harder to earn the trust of your first few clients. Remember that once you do have a few listings under your...
Mulch Matters! How Curb Appeal Can Spark (or Sink) a Sale
Just how exacting and inviting must curb appeal be for a home going on the market to achieve its full price potential? Alex Chingas, a REALTOR® with the Bross Chingas Bross team at Coldwell Banker Realty in Westport, Connecticut, tells this tale… “We recently had an...
A Look at Affinity Marketing Through an Analytic Lens
The real estate industry has been talking about affinity marketing for over 20 years. “I know. I designed, deployed and managed my first affinity program for a broker in 2003, and have done so for other brokers and for my own company ever since then,” said Kim...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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