First-Time Homebuyers Still View Homeownership as Important
Despite the fluctuating housing market this past year, confidence levels remain high with 44% of potential homebuyers, up 12% from the previous year, indicating they are confident they’ll be financially ready to purchase in the coming year, according to a new report...
Debt Ceiling, Rate Jitters Ding Broker Confidence
A late run-up in mortgage rates and an ugly standoff in Washington D.C. appear to have spooked the real estate industry as RISMedia’s Broker Confidence Index (BCI) skidded in May, falling to its lowest reading of the year. As mortgage rates simultaneously reached a...
The 10 Most Popular Metros for Gen Z Homebuyers
As of 2022, adult Gen Zers (ages 18-25) account for 14.91% of potential homebuyers across the nation’s 50 largest metros, and this metric is only expected to grow in the coming years. As Gen Z’s homeownership grows, where is the demographic looking at buying?...
Cash Rules, New Study Finds
Since October 2022, the share of buyers purchasing their home without a mortgage has consistently been more than one-quarter of the market. The share is collected monthly in the REALTORS® Confidence Index and includes buyers who purchased primary homes, investors and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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