Are Traditional CRMs on the Brink of Extinction?
As the pace at which technology tools infiltrate the real estate industry continues to accelerate, agents and teams have struggled to get the most out of their technology investments. Applications are often too cumbersome and rigid for agents and brokers alike, and...
Rewriting the Rules for Women in Leadership
From left, Anna Bennett, Michele Harrington, Lauren Henss and Hila Pooli. Reshaping the real estate landscape for women everywhere, Michele Harrington—the first female CEO of FirstTeam® Real Estate—has assembled a leadership team with a shared passion for reimagining...
2024: The Housing Market That Didn’t Happen
At the end of last year, forecasters were bullish on the 2024 housing market. The Fed was going to cut interest rates and mortgage rates were going to fall fast. Buyers who had been waiting on the sidelines were going to be out in full force. The housing market would...
Beyond the Hype: The Risks of Data Share
In today’s post-compensation world, “data share” has emerged as the supposed solution to many problems. The idea sounds straightforward: two or more entities, long separated by a line in the sand, will now come together to “collaborate.” But is it really that simple?...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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