Real Estate Marketing That Actually Works
Let’s be honest: No one wants to be that agent. You know the one: constantly posting listings, flooding inboxes with stats or making every conversation about the market. In a world where attention is scarce and trust is everything, staying top of mind doesn’t mean...
Adapting Your Marketing to Match YouTube’s New Policies
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. YouTube has long been a powerful platform for social media marketing, something many real...
3 Ways Automation Can Power Up Your Marketing—and Your Business
Real estate professionals juggle countless responsibilities—marketing being one of the most time-consuming, yet critical. Done right, it builds listing momentum, fuels lead generation and reinforces your brand. But for busy agents, marketing often becomes reactive or...
How an Influencer’s ‘Brainrot’ Videos are Teaching a Generation About Where They Should Live
It isn’t a secret that real estate agents are, perhaps, just a tad on the older side. The median age of a Realtor® is 55. Only 11% of active TikTok users in the U.S. are over 50. But what happens when the younger generations start roasting the types of living...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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