The Buyer Experience: Looking Back and Looking Forward, Part 2
Editor’s note: In this two-part series, we take a look at how the buyer experience differs today from past years. Part 1 was a look back at how the process evolved to where it is now. Here, we review how tech has impacted everything, and the skills required to serve...
2026 Is the Real Estate Comeback Cycle
Every real estate cycle has a quiet turning point. It happens before the headlines shift and before the crowd shows up. 2026 is that moment. After a necessary pause, housing is back in favor. Not because of speculation or hype, but because the fundamentals are...
When Giants Move, Everyone Feels It
Around 7:14 a.m. on a random Thursday, someone in nearly every brokerage office, group chat, or Slack channel sends the same message: “Did you see the news?” Another merger. Another acquisition. Another domino in a consolidation cycle that’s starting to feel less like...
AI Won’t Take Your Job: Here Are 3 Ways to Use It
Everywhere you look, people are asking: Will AI replace agents? It’s a topic that’s sparked a lot of curiosity—and, let’s be honest, a fair bit of anxiety. At this year’s Zillow Unlock, I had the privilege of tackling this question head on with a session I led called...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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